Creating a business from the ground up isn’t easy (especially when it comes to small business marketing) but savvy Entrepreneurs find the motivation they need to persevere and succeed. Check out the following quotes that have inspired many small business owners to strive for those heights: Read more
If you are an Entrepreneur looking for ways to streamline your daily activities, it’s time to take a fresh look at using mobile apps to better manage your time. If you are not very tech savvy… guess what? Set your New Year’s resolution to learn how to use technology! It’s one of the easiest ways to save time and can help you run your business from a smart phone. Read more
As savvy entrepreneurs know, brand identity is all about creating a consistent image that people can recognize and trust. One of the biggest elements of a company’s brand identity is its logo. If you’re creating a logo for your business there’s one important thing to remember: keep it simple.
There are a few different ways to market a small business with little or no money. A modest marketing budget doesn’t mean that a smaller company can’t get off the ground. Here are four free or inexpensive marketing ideas to get your small business off the ground: Read more
It’s the end of October… have you created a Holiday marketing plan for your small business yet? If you answered no, it’s not too late to avoid these six marketing mistakes: Read more
Attention to all those Entrepreneurs in the making! Are you passionate, driven, and enthusiastic? Are you feeling a bit complacent in your field and have the desire to take your idea and create something amazing? Read more
Have you been noticing that your company Facebook page is receiving more attention than your business’s official website? Facebook is big for consumer brands, but why does it seem like Facebook pages are getting more attention than your official website?
Let’s take a closer look. Starbucks, Oreo, and Coca Cola all lead the charts for gathering millions of “likes” on their Facebook page. They win with Facebook, but if you look at the traffic Starbucks, Nabisco World, and Coke U.S receives from their company website, you’ll notice its decreasing considerably. Why? A recent research by digital consultancy Beyond has shown that consumers actually prefer receiving brand information from Facebook (23%), rather than brand’s website (21%) or company blog (3%).
From this information, it seems Facebook newsfeeds are the future of product marketing and promoting. So, is it time to abandon your company website? Not quite yet.
Although Facebook is becoming the biggest marketing tool for brands, from an SEO perspective, using Facebook pages exclusively will drop your search engine results significantly. Less search engine results means a lower amount of quality leads. It is easy to think Facebook is taking over, but promoting a product or service from one social platform decreases your chances to reach all potential customers. Becoming soley dependent on Facebook and removing your official homepage from its secure place limits your brand. Facebook has controls and restrictions that will not give you the flexibility you want for your campaigns as your own website will.
A great way to integrate your business website and Facebook company page is to drive traffic to the website from Facebook. Having a strong Facebook page will give you the attention you want, and the website link will build your site traffic. Look at Facebook as just another way to promote your official website and platform your brand.
Here are a few tips to use Facebook to drive traffic to your official website:
- Create a Facebook competition which requires finding clues around your website, and announce that you will publish the competition winners in your official website.
- Tell your fans about special offers they can downloaded from your website.
- Integrate e-mail marketing with social media to increase your brand’s own customer database.
Do you have any other tips you’d like to share? Please do so here for our fellow start-ups!
You’ve heard about SEO, but what is it?
SEO, otherwise known as Search Engine Optimization, is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines such as Google, Yahoo and YouTube.
Through SEO, your website will gain more visibility, more credibility, and help you outrank your competitors online.
Is your company website ready for new customers? If you said yes, then you are ready to begin an SEO campaign!
Where do I start? Simply invest some time into smart SEO initiatives. Here are just a few steps to help you get started:
- Keyword Research (Keyword Analysis & Selection) – Find keywords phrases that make your site shine! Remember, it works best if the keyword phrase are related to your niche products and services. If you need help, consider one of our SEO packages.
- Meta Tags – Develop and embed Meta Tags (page title, descriptions, keywords) in your page code to help your individual website pages rank high in the search engines.
- Optimize Page Content - Based on the content you have on your website, optimize the page content so that the keywords you are using for your SEO campaign will be ranked for relevancy and authenticity. This will help the search engines to see that your page has relevant content based on the user’s searched terms.
- Link Building - This is the practice of building back links to your site and it must be done as an ongoing basis. A few link building tactics consist of submitting your site to various online directories, social bookmarking as well as Article & Press Release syndication & submission.
Keep your keyword index strong enough to show in searches, and you’ll see your business grow right in front of you.
Do you want your website to come up on the first positions of the search engines when a potential customer is searching for your products and/or services?
If you answered yes, please keep reading.
In order to appear on the first positions of the first page of the search engines, such as Google or YouTube, your website has to be optimized, also know as Search Engine Optimization (SEO). SEO is broken down into 2 main factors, On-Site & Off-Site Optimization to determine the rankings of your web pages.
On-Site Optimization refers to the factors that you CAN control on your web site such as text, links, keyword density and your site map. This is a critical factor as all the On-Site tweaks need to be implemented in order for your site to be search engine friendly.
Off-Site Optimization refers to the ranking factors that you CANNOT control such as all the links coming to your web site also referred to Link Building or back links. Links coming to your website from online directories, Social Bookmarkings, Articles & Press Releases that are published on a media site linking back to your website. This part of the SEO process needs to be managed on a regular basis as link building is crucial to your Optimization process.
Currently, Search Engines consider Link Building to be one of the most influential portions of SEO success. Your back link portfolio is the entire scope of websites that are currently linking to your site directly, this does not include link exchanges. Search Engines are looking for quality back links from relevant websites with relevant content. These sites include: Social Web Pages, Directories, Blogs, and finally, purchased one-way links.
In addition to the above back linking, you also receive Local Search Submissions to your back linking portfolio. This will target your audience geographically with local phone numbers, and map directions.
Once you’ve optimized your website, ongoing Link Building assists your site to outrank your competitors when customers are searching for your products or services. As a small business, startup, or entrepreneur, being found on the first few pages of search engines may be challenging, but it is 100% reachable. Smart SEO strategies provide you with the latest techniques and technologies that will bring your business to where you want it to be.
Focusing on Link Building may seem tedious, but it helps you capitalize on your online endeavors. It is a process that will not only build your website, but also improve your overall business strategies.
Are you puzzled by how Link Building works & what type of optimization works best for your site? If so, check out our How It Works section of our affordable SEO website for more information & feel free to contact us!
Learning about your competitors is a great way to enhance your business and give it a competitive edge. These 5 simple steps will enhance your Online Marketing strategies:
Step 1: Familiarize yourself with the competition.
Do you know who your online competitors are? To run a successful business, familiarize yourself with all the ins-and-outs of your business as well as your competitors. Compare your performances with theirs in order to help you achieve a competitive advantage and design an effective marketing strategy. Your new competitive intelligence solutions will allow you to gain more business awareness, make logical business decisions, and maximize ROI.
Step 2: Brand your company to be become more visible.
Are your potential clients aware of your company offerings? Do they know who you are? The visibility of your company website in search engines is becoming increasingly important, and the smartest way to approach this is to go to the major search engines (such as Google, YouTube, Facebook) and see who is ranking on the first positions. If you are not appearing on the first page of any of the mentioned above search engines, your website needs to be optimized and the next step for your company is SEO (Search Engine Optimization) for the keyword phrases that represent your niche products/services.
Step 3: Mimic your competitors’ online marketing success.
Online activity continues to grow and change everyday, therefore online marketing continues to grow and change as well. In order to maintain effective Internet marketing, identify which of your competitors are online. Do they have multiple websites? Are they appearing in online directories? How are their rankings compared to yours?
If you discover that competitors are receiving mass traffic from specific sites, reach out to those sites and brand yourself within those online spaces.
Step 4: Provide excellent customer service.
The most effective way to retarget clients is to provide them with excellent customer service so that they come back to your business. It is important to clearly explain your product offerings at the time of purchase to set the right expectations. There is nothing worse than negative publicity, especially when you are online.
Step 5: Stay on top of your competition.
After you’ve followed these steps, staying on top of your competition is the next challenge. The best way to keep growing and be effective is to keep building your competitive intelligence. Set milestones, and continue to monitor your marketing strategies and the impact your enhancements are having on your competitors. Develop a marketing strategy that ties your new competitive edge with your marketing goals.
Good luck, and continue to incorporate competitive advantage into your marketing mix. This will allow you to gain more insights in the industry and remain ahead of your competitors. All your information will enhance your online marketing efforts and make your business more successful.